Overall Satisfaction with ActiveCampaign
The organization I am with currently uses Active Campaign for email marketing. Active Campaign makes it very easy to create automated and action-driven drip campaigns to help us promote webinars and other pertinent client news. The functionality provided by list segmentation also surpasses many other tools on the market. Using automation makes it easy to set up an email campaign for all of our sales reps by simply having them use a tag. I was introduced to Active Campaign during an RFP with my previous employer and now it is my 'go-to' for email marketing based on functionality, support, and cost.
- We have better visibility into email open rates, which drives our sales pipeline.
Active Campaign is well suited for any size business that is wanting to run single or multi email campaigns. It is cost-effective for small businesses but also robust enough to scale for large businesses.