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Out of the 4 email marketing platforms I've used, ActiveCampaign is by far the best!
July 10, 2020

Out of the 4 email marketing platforms I've used, ActiveCampaign is by far the best!

Emilie Smith | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I currently use ActiveCampaign as my main email marketing software. I use it to create automated email sequences to welcome new members to courses that I sell or even to deliver freebies that are offered on my blog. I also use Active Campaign to send out my monthly email newsletter.
  • Automations.
  • Tags.
  • Sending out automated emails quickly and reliably.
  • The software can be slow to load.
  • It has A LOT of features and that can be overwhelming if you don't use them all.
  • I have sold more courses via email using AC than any other channel.
I would say ActiveCampaign is well suited to any sized business that takes its email marketing strategy seriously. It is a little more expensive than other email marketing platforms out there, so if you only plan on sending out the odd email and not really setting up complex automations, AC might not be the best choice.

ActiveCampaign Feature Ratings

8.1
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
5
List management
10
Triggered drip sequences
10
9.3
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
8
Automated sales alerts and tasks
10
10.0
Calendaring
Not Rated
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.0
Dashboards
8
Standard reports
Not Rated
Custom reports
Not Rated
8.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated