Competitively Priced and Innovative ESP
July 14, 2020
Competitively Priced and Innovative ESP
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with ActiveCampaign
We use ActiveCampaign in our marketing department to send newsletters and updates to our clients. The processing department also uses it to monitor our website's live chat to communicate with customers.
- Personalization - Easy to set conditional content based on location, tags, custom fields.
- Contact Management - Easy to organize lists and segments and edit contacts by bulk or individually.
- Email design - User-friendly drag and drop features or the option to add in custom HTML.
- Automations - Able to effectively use automations based on criteria.
- Price - Competitively priced software and get lots of bang for your buck!
- Deliverability - Can be hard to get emails out of the junk folder.
- The live chat feature has driven sales by allowing us to directly communicate with customers on our site.
- Newsletters are always converting to sales, ActiveCampaign ones more so since they are so personalized to each individual.
ActiveCampaign has a lot more capabilities and features than Act-On, for a much better price. We used Act-On at the bare minimum, only using it to send out newsletters that we built in HTML. With ActiveCampaign, we are now using conditional content, contact tags, automations, the live chat feature, and our newsletters are performing better than ever.