ActiveCampaign or bust - why it should be your go-to service for email marketing. Don't settle for anything else!
July 29, 2020

ActiveCampaign or bust - why it should be your go-to service for email marketing. Don't settle for anything else!

Aryeh Brickner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is being used to engage with our mobile app users. We send tips, news, release information, etc. With mobile app users having so many different apps on their phones it's important to be able to communicate through a different channel as well, and that channel being email marketing.
  • Our onboarding process was amazing. The account management team is super knowledgeable and was supremely helpful with getting us started. The service is like no other I have ever experienced.
  • The tool itself is exceedingly intuitive. It was important to have a tool which was simple yet robust.
  • The reporting systems are perfect for what we need and are also easily accessible and understandable. They are delivered and reported in a format which makes it easy to follow.
  • I would offer a tutorial for each function as sometimes once you start a function you can't change it along the way. We started "playing" around with the forms only to find out each time we made changes it meant resubmitting it to our site dev.
  • We've been able to have real time engagements with customers and get a lot more feedback from them than we would have ordinarily received.
The UX/UI can't even begin to compare. As well the customer service goes above and beyond anything I would have expected. I forgot to follow up on an error I was having and ActiveCampaign's staff wrote back to me asking if I had sorted everything out. The reporting structures go way past other tools.
ActiveCampaign is amazing for people who want to take control of their email marketing and slowly and steadily ramp up their program. The different account types and tools make it easy to start small and then scale. It is a very comprehensive tool but also doesn't feel overwhelming to start with.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
8
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
8