Email marketing with customer service better than receiving actual mail in the mailbox :)
July 29, 2020
Email marketing with customer service better than receiving actual mail in the mailbox :)
Score 8 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
Active Campaign is being used by myself in order to prepare all the marketing campaigns to be sent by email. In the future, I also plan to train the fellow junior copywriters working with me, so that they can also use them for my company's marketing, but also for themselves as freelancers, once they start to grow. I changed to Active Campaign after being with another email marketing provider in order to be able to do better and more qualified segmentations.
- Really good segmentation.
- Nice visual to plan your funnels.
- The scaling pricing is fine and fair, not only because the more people you have, the more you get charged, but also because it forces you to have a quality list, not numbers for the sake of numbers.
- Ok, I like Active Campaign, but the email editor is horrendous: zero usability, lots of editing mistakes, lots of difficulties just to put one paragraph after another. Lots to be improved there.
- Good ROI, as I'm quick at writing emails and I always get a good response.
Was useful, but very poor at segmenting. I also found it challenging to get to know the platform but, as opposed to what happens with Active Campaign, they did not have the amazing customer service that Active Campaign has, which guides you throughout the entire process of setting up an acoount.