Powerful and Easy Email Automation and Customer Management software
June 01, 2021

Powerful and Easy Email Automation and Customer Management software

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign for email marketing, marketing automation, and as our CRM. We use the software extensively for lead-generation campaigns, subscriber segmentation and automation.

As a Digital Marketing Agency, we are not only using the software but we are also suggesting our clients use it because has the most advanced features vs other CRMs.
  • Marketing Automation
  • Lead Generation
  • Newsletters
  • Signup Forms
  • Integration with other software
  • Email templates
  • I would like a feature like the one with Calendly (book a meeting)
  • Better delivery, so emails don't end up in spam
  • I can't say at this stage

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I recommend ActiveCampaign to all of my colleagues and clients. Automations are just perfect; you can do anything there. I'm don't see a scenario where it would not work well.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
8
Mobile optimization
8
Email deliverability reporting
7
List management
9
Triggered drip sequences
9
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
7
Event/webinar marketing
7
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
8
Custom reports
8
API
7
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated