Item: ActiveCampaign
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

We use AC to communicate with our customers, distribute sales and blog pieces and generally solicit feedback and offer the next steps in our relationship. It's used throughout the company (as if we had multiple departments...we don't. But if we did, we would) and it addresses the challenge of managing vast lists of emails.

Pros and Cons

Tags customers and sorts them into categories.
Is basically easy enough to graphically design.
Has excellent customer support.

Allowing list usage more easily.

Return on Investment

Reduced cost.
Improved risk mitigation.
Increased efficiency.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Not sure

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ActiveCampaign go as expected?

I wasn't involved with the implementation phase

Would you buy ActiveCampaign again?

Yes

Likelihood to Recommend

It does a great job of doing what it sets out to do: customer relations management. That's what it offers, that's what it delivers. I have no idea about other companies' capabilities, like Salesforce and other companies. They might do exactly the same thing. I only know about ActiveCampaign. That's that.

Even for this tech idiot, ActiveCampaign totally delivers

Software Version

Overall Satisfaction with ActiveCampaign