Item: ActiveCampaign
Rating: 8
Author: Shane Chapman

Use Cases and Deployment Scope

We use ActiveCampaign to manage our workflows using the Deals functionality. It works great to keep our teams on track and make sure customer data is not missed or misplaced. Major missing feature, NO FILE ATTACHMENTS. But aside from that, it works great. We also use the Conversations functionality on our website which works great. And the most functional features: the sites and campaigns for keeping in touch with customers and capturing data work awesome.

Pros and Cons

Email campaigns
Intake forms
Automations

Attachments to deals: this is a major miss.

Return on Investment

Close more sales.
Better customer communication.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Lightspeed Retail POS, Lightspeed eCom, Google Workspace (formerly G Suite)

Likelihood to Recommend

If you're looking for automation, AC is top of the game here. As a CRM, it's average. The Kanban Deals function is simple and effective, but the lack of file attachments may render it not appropriate for some users.

ActiveCampaign: Automations King

Software Version

Overall Satisfaction with ActiveCampaign