1. Home
  2. Marketing Automation Software
  3. ActiveCampaign Reviews
  4. User Review of ActiveCampaign
Excellent tool for managing and growing your customer list
September 07, 2021

Excellent tool for managing and growing your customer list

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to manage important communications with our clients. When a client signs up for one of our services ActiveCampaign appropriately tags the customer so we know what products or services are important to them and allows us to provide specific messaging based on their needs. This helps us stay organized and reduces the amount of unsubscribes.
  • Marketing automation
  • Contact relationship management
  • Shopping cart or sales funnel abandonment
  • The campaign automation could be easier to use. It takes a lot of documentation review and experimentation to get it correct.
  • ActiveCampaign has reduced our unsubscribe levels by more than 50%.
  • ActiveCampaign has reduced the amount of time we spend communicating simple details multiple times to 100+ customers.
We have used Keap in the past and although it was a good product, we found ActiveCampaign to be much more suited to our type of company and our specific needs.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is great for those who have an e-commerce store or if you provide sales funnels with different landing pages. Both of these scenarios are what ActiveCampaign really does well. We've also found ActiveCampaign to be helpful for general client communication. As a support company, we often need to send out notifications of updates or special alerts for our clients.

ActiveCampaign Feature Ratings

8.3
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
9.3
Lead nurturing automation
8
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
10
8.0
Calendaring
8
Event/webinar marketing
Not Rated
10.0
Social sharing and campaigns
Not Rated
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
Not Rated
9.3
API
10
Role-based workflow & approvals
10
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated