I like ActiveCampaign!
September 07, 2021

I like ActiveCampaign!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign for email marketing, across the whole organization. It helps us maintain brand consistency with our email newsletters.

Pros

  • Email Campaigns
  • Automations
  • Reports

Cons

  • Talking with dedicated customer support
  • It's saved a lot of time when the team migrated my email data from another provider.
I chose to go with ActiveCampaign because I heard it was easier to navigate, and I think it matches up about with others were saying. I'm pleased with the service.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

No

Would you buy ActiveCampaign again?

Yes

ActiveCampaign works great with companies that have a lot of contacts and data. It might be less appropriate with a very small email list. We have a list of about 500 contacts and it works well, but we don't even have to use all of the features yet.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
8
Standard reports
8
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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