ActiveCampaign For Service & E-Commerce business
September 07, 2021

ActiveCampaign For Service & E-Commerce business

Ryan Fowler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is being used across the entire operation, marketing, and delivery of the business. It has been very helpful in being able to bring in and automate processes with lead magnets, create lists, manage customers and clients. [It has also] created processes in the business that have helped us in automating a lot of the customer experience and building relationships, providing education, and upsells with both e-commerce customers and clients working with us from on-boarding to delivery.
  • Automation
  • Customer experience management
  • Contact management
  • Deal tracking integration with project management systems so one updates the other
  • Form customization (missing file upload and conditional content)
  • Definitely time saving
  • Automation & customer experience automation
  • Deal tracking for client management
The greatest benefit that I found when using ActiveCampaign was that it works the way my brain does. It has a good logic system in the way it builds automations and is easy for me to follow with explanatory ways of getting what you want done. In comparison to the other programs I have tried and tested, it is advanced enough that you can do pretty much everything you need to without missing out on anything. It's not overcomplicated and hard to use like some other programs.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I find and recommend ActiveCampaign to people and clients who have e-commerce or service-based business. It's an incredibly powerful and functional tool to have in your business that will certainly help with everything from general marketing right through to tracking [the] progress of work to delivery and referral program automation. With e-commerce, it has also been a very effective tool in managing automated follow-up, up-sells, education, and relationship building.

ActiveCampaign Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
7
Landing pages
8
A/B testing
9
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
8
Event/webinar marketing
9
Social sharing and campaigns
10
Social profile integration
10
Dashboards
8
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10