The best Automation and Email Marketing System
September 07, 2021

The best Automation and Email Marketing System

Laura Burnett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign across the whole of our company. It helps us with our email marketing that we do each and every week, email marketing automation, and also process automations for when people buy courses from us, etc. It's also used in another business as a CRM and also for the chatbot feature as well.
  • Automations
  • Connecting to other applications
  • Email Marketing
  • Live Chat
  • User Interface
  • Support
  • Increase in return on investment
  • Saving time with automations that are setup
  • Improved engagement using automation and regular email marketing
It's much more advanced than other systems such as MailerLite, Mailchimp, Aweber, etc. These offer very limited integrations and automation which can cause a problem when wanting to truly automate your business processes and procedures. ActiveCampaign has a special way with automation that I've not seen replicated in any other software that I've used.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

MailerLite, Trello, Google Workspace (formerly G Suite)
ActiveCampaign literally suits ANY business. Part of my business is helping others with technology and we've used ActiveCampaign in various different industries. Trades, online businesses, e-commerce, training, therapists, consultants, etc. There is a capability to use it in any business and it has great results. Saving time with automations is one of the biggest things I love about ActiveCampaign.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
5
A/B testing
10
Mobile optimization
10
Email deliverability reporting
8
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
9
Event/webinar marketing
10
Social sharing and campaigns
10
Dashboards
10
Standard reports
10
API
10
Role-based workflow & approvals
10
Customizability
10