ActiveCampaign is the best all-around email marketing automation platform
September 07, 2021

ActiveCampaign is the best all-around email marketing automation platform

Collin Belt | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign sets the bar for email marketing power and flexibility, which is why we use it ourselves and it is the first software that we recommend for our clients.

ActiveCampaign has three key advantages over every other email marketing provider: price, flexibility and integrations. Because the software is at a reasonable price point and is capable of integrating with virtually any marketing stack, it's the ideal solution when clients are looking to get into email marketing.

What impresses me about ActiveCampaign is that they continue to add features, such as a landing page builder, UX customization, and more just in the time that I've been using the platform. While there is a bit of a learning curve and the form designer isn't as robust as some of their competitors, there's not a lot to complain about for the insane value that you get from this product.

If you're serious about using email marketing for your business, you owe it to yourself to check out ActiveCampaign.
  • Email Marketing
  • CRM
  • Segmentation
  • Marketing Automation
  • Landing Pages
  • Form Builder
  • Learning Curve
  • Overall UX
  • Helps to Convert Customers
  • Our Clients have Seen Major Success

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is well suited for businesses of any size looking to use email marketing. If you're looking just to create a list to capture emails for later, there are free alternatives that you can start with — but if you are actively looking to make email a core component of your marketing strategy, it's hard to beat ActiveCampaign.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
9
Ability to test dynamic content
9
Landing pages
6
A/B testing
9
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
9
Event/webinar marketing
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10