A powerful automation tool with many features
September 07, 2021

A powerful automation tool with many features

Alex Kei | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign as our main CRM and email marketing tool. We use the automation for nurturing and selling to our prospects and to send notifications to our current paid clients
  • Customer Support. It is fast and helpful
  • User friendly interface. Very easy to use
  • Drag & Drop features are extremely helpful when creating emails
  • full integration with other tools
  • Some glitches in the Automations tab (not showing the number of subscribers sometimes)
  • At certain times the platform gets a little slow
  • Price gets expensive when you have a little more than 10.000 contacts (the next tier is 25.000)
  • Almost 100% of our sales come from automations inside ActiveCampaign
  • We have been using it for several years and plan to keep using it
  • Keeping our lists clean is important to not over pay for inactive users
We switched from Ontraport (we were users since they used to call themselves Office Autopilot) to ActiveCampaign because we found the user interface easier to use and with a friendlier design.
We have been testing Sendinblue for transactional emails, because it is cheaper but it doesn't have as many options or tools as ActiveCampaign has, so they are not interchangeable.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

For onboarding and nurturing prospects is great and it is very detailed on what you can do throughout the sales process.
For transactional emails, I would suggest using a cheaper option. It is important to consider that this tool is very powerful for marketing purposes and it would be overkill to use it as a transactional notification system.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
7
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
8
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
6
Standard reports
10
Custom reports
8
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated