Actively Use and Love ActiveCampaign
September 08, 2021

Actively Use and Love ActiveCampaign

Lucy Banta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Our company uses ActiveCampaign to manage contacts, deals, and our e-commerce integration. It helps to keep us organized and send timely marketing campaigns. In addition, we have started to set up automations to allow our small company time to concentrate on other areas of importance to continue to grow and expand into other areas.
  • Shopify integration
  • Automations
  • Campaign setup
  • Customer Support
  • Learning Center could be better organized
  • More fields from Shopify brought into AC, for instance, address
  • Landing Pages instruction is a bit hard to understand
  • Almost all campaigns show a ROI - need to send more!
  • Reduced man hours by setting up automations
We switched from Hubspot, which we liked a lot, however, we have found ActiveCampaign to be on par but less expensive.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign has been a perfect integration for our small company. They offer one-on-one support to help set up features within your account, which is extremely helpful and much appreciated. There's a small learning curve to get going with the product but so much more to learn. I feel they always have their customers' success a priority. Very happy.

ActiveCampaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
5
Mobile optimization
10
Email deliverability reporting
8
List management
8
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Social sharing and campaigns
8
Social profile integration
8
Dashboards
9
Standard reports
9
Custom reports
9
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated