The cream of the crop for my business needs
September 08, 2021

The cream of the crop for my business needs

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign both as a CRM and as an email platform that connect to different applications I use in my business. It allows me to be able to simply get clients connected and access to what they need through the amazing automation system built within the app. It also allows me to send out campaign specific emails with ease for when I run challenges. It takes a lot of the grunt-work away from my day to day.
  • Connecting Lead Generation to my email list
  • Connecting Lead Generation clients to their content they want
  • Allows me to keep my list up to date on what's going on.
  • The UI (which is great) can tend to get bugged and not allow scrolling which can simply be fixed by refreshing the browser
  • A bit more workflow/how-to videos on their help pages would be fantastic.
  • It has taken a lot of the work off my shoulders which helps to increase my productivity
The automation and the amount of possibilities it provides me is one of the better reasons why I chose to go with AC. The ability to also receive automations from others and implement them into my profile is a huge time saver as well. The delivery rate is pretty good of the emails.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

It's well suited if you want to do lead generation to get email addresses into your list, and connect those clients with their opt-in item.
It's got a pretty great feature for custom labels where you can also track the time and method of how they got into your list, which allows you to be able to follow up with clients who've not been involved in specific campaigns. The automation tool is great.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
7
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
7
Calendaring
7
Event/webinar marketing
7
Social sharing and campaigns
7
Social profile integration
7
Dashboards
7
Standard reports
7
Custom reports
8
API
9
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated