Success likes Speed - ActiveCampaign will help you get there faster!
September 08, 2021

Success likes Speed - ActiveCampaign will help you get there faster!

Nathan Nowak | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

I use AC to reach prospects and clients. It's great for keeping them, engaged and informed of our programs, products and services. I can schedule emails in advance to drip over time and automate follow up.

Pros

  • Simplicity for users
  • Payment options for your size business
  • Initial set up is easy

Cons

  • Tags and Groups was not explained. I find it difficult to send emails to sections of my list through tagging.
  • Importing my list from another CRM was a little time consuming. I followed the instructions, but when the list was added, there were duplicates. Plus, certain names were combined with email addresses that belonged to other clients.
  • I don't see where to send an opt in / double opt in link. When I moved my list, I had a few people, who attended seminars and had given me permission to email, mark emails as spam. This may or may mot have happened with an initial opt in link.
  • I can keep in touch with clients and prospects
  • I automate my emails to keep me focused on my business rather than constantly spinning plates.
  • Can send prospects back into a funnel step for quick access to purchase products and programs
The price is better because I didn't need all the features IS had. Simplicity of AC vs. IS. IS is a beast of a system. It takes a lot of time to get up and running. Campaign builder in IS was great but sometimes you couldn't find the emails to attach, they would either show an error or could not be found at all. Setting up the online store was not easy either. AC gives me the option to integrate with ClickFunnels and I can manage everything a lot easier and more efficiently.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

The simplicity of the product. I used Infusionsoft for 14 years. I felt once I was in, I couldn't escape. It's too complex for what I needed. AC is great for experienced and novices who need to keep in touch with their followers and automate in advance to keep everything running smoothly. I've been very happy with AC so far!

ActiveCampaign Feature Ratings

8.8
WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
Not Rated
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
9
List management
8
Triggered drip sequences
9
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
Not Rated
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Comments

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