ActiveCampaign is worth it if you want email marketing first THEN a CRM
September 08, 2021

ActiveCampaign is worth it if you want email marketing first THEN a CRM

AJ Tatum | TrustRadius Reviewer
Score 8 out of 10
Vetted Review

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

It is currently being used as our CRM and Email Marketing tool.
  • Email Marketing
  • Customer Relationship Management
  • Deal Management
  • Website Chat
  • CRM isn't full featured
  • Assisted with deal pipelines
  • Marketing automation improved
I selected ActiveCampaign because it simply featured better marketing automation and email marketing features. Plus, it has a great API and integrates with a ton of third parties.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

For startups and small businesses who has the primary focus of email marketing and having a minimal CRM system without having to pay a lot of money.

ActiveCampaign Feature Ratings

WYSIWYG email editor
6
Dynamic content
7
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
8
Mobile optimization
8
Email deliverability reporting
10
List management
9
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
7
Dashboards
7
Standard reports
Not Rated
Custom reports
Not Rated
API
10
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated