ActiveCampaign is giving our members a greatly improved user experience, and saving us time and money!
September 09, 2021
ActiveCampaign is giving our members a greatly improved user experience, and saving us time and money!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
We are establishing an online community and learning environment for motorcycle riders, and ActiveCamapign drives our marketing and automation throughout the entire website. ActiveCampaign and the integrations it supports allows us to automate many of the processes we used to do manually, saving us time and money. It also ensures consistency in the data across all areas of our platform. But most importantly it improves and personalises the experience of our users, and that means we have happier members of our community who are then willing to engage with our business more.
Pros
- Automated email marketing - this is one of the greatest strengths of ActiveCampaign
- Client scoring - this allows us to rank our members on their engagement and tailor marketing to them.
- Integration with our booking and e-commerce platforms (The Events Calendar/WooCommerce)
Cons
- Dynamic forms. Although the current forms system works really well and integrates perfectly, it is difficult to set up multiple level forms with logic. For example, it would help us greatly if the user could select a country and then have a dynamically generated for to select the state.
- Saved us a huge amount of time because we can automate many things that we were doing manually before.
- Less time spent on mundane tasks means we can focus on further development of our business, and we are saving money as well!
- Our client experience is far more personalised because ActiveCampaign tracks the user's interactions with our content and allows us to provide more targeted information to them .
We switched from Kartra to ActiveCampaign because Kartra did not have the ability and flexibility to achieve our desired business workflow. We also looked at HubSpot and decided that ActiveCampaign was a better option financially. And ActiveCampaign's pricing is fairer than most - list based platforms often charge you multiple times if your contact is on multiple lists, ActiveCampaign charges once for each contact regardless of how many lists that contact is on.
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
Yes
Did ActiveCampaign live up to sales and marketing promises?
Yes
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
Yes
Comments
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