Item: ActiveCampaign
Rating: 8
Author: Erick Peterson

Use Cases and Deployment Scope

We use ActiveCampaign for email marketing as well as automation workflows from lead campaigns to client journeys.
This solves the issue of having to manually make sure our customers are in the correct campaigns. If they cancel services the system can automatically move the client from a normal campaign over to our lost customer campaign and continually try to get them back.

Pros and Cons

Setting up automated emails
Building complex workflows with if/else statements works quite well

Email builder was not very smooth, can be clunky and sometimes even just randomly changes the format with no undo button.

Return on Investment

It saved a lot of our time

Alternatives Considered

Mailchimp

ActiveCampaign was much better on the automation and workflow side of things but the email builder for Mailchimp was better.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Likelihood to Recommend

We really like ActiveCampaign for automating our email system. We can set our email plan and as customers come into the system from lead gen or direct we built the system to then move customers through our campaigns based on what they like or how they came into the system.
We no longer had to manually email everyone or make sure they are getting the correct emails.
The initial setup took a little longer to get all the pieces set up just right, but after that then life was so much easier.

ActiveCampaign did was I needed

Software Version

Overall Satisfaction with ActiveCampaign