Great product that saves time and changes the way you work!
October 18, 2021

Great product that saves time and changes the way you work!

Julie Barber | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We're using ActiveCampaign to capture initial lead information and then automate content sharing and progression through the sales funnel. We've been able to automate nearly 90% of our processes using ActiveCampaign and can focus our human efforts on the real value-add steps within the process. We've only scratched the surface of what it can do so far, and we're using the free raining to keep building knowledge amongst the team, so we can continue to leverage the product to the best advantage.
  • Distribution list creation and management
  • Creation of standardized emails which can be customized using customer tags/fields
  • Provides great data on how people respond to marketing, where they stop/progress in a marketing campaign
  • A little more flexibility and functionality on email templates would be the icing on the cake.
  • It has saved us days of work both in setting up and running campaigns.
  • It allows us to see what's working and what isn't from our marketing efforts using hard data - this is saving us time and money as we can course-correct quickly if something isn't working, or up the ante, if it is!
Mailchimp feels like a poor relative in comparison, it doesn't have the user experience or the functionality ActiveCampaign can offer. We've completely canceled Mailchimp now in favor of ActiveCampaign, and I tell all my clients about it.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
10
Dashboards
10
Standard reports
10
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated