Comprehensive Marketing Solution with ActiveCampaign
October 19, 2021

Comprehensive Marketing Solution with ActiveCampaign

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

ActiveCampaign is an essential tool in our marketing and sales department. We are able to gain valuable insight into how our campaigns perform and how we can better connect to our clients.
  • The automation builder is a huge timesaver. I am able to automate many tasks such as alerts to sales which keeps the marketing team and sales team all on the same page.
  • The campaign builder is easy to use and makes beautiful emails that are consistently rendered correctly across multiple email service providers. The drag and drop functionality really makes creating emails a breeze.
  • The reports I can generate from campaigns are detailed and have everything I need to analyze and adjust for future campaigns. The reports can also get very detailed based on what information needs to be reviewed.
  • The CRM has some limitations, that make it difficult to use. We use another CRM in addition to ActiveCampaign so it isn't a huge deal for us but it is a sticking point for some. For example, users don't have the ability to assign more than one email address to a contact which makes organizing communication a bit of a stress.
  • Some bugs pop up here and there in the email builder like the undo button not functioning properly or text boxes/images not being placed where they should be but these are minor inconveniences in the scheme of things.
  • We have seen an improvement in our email engagement based on the reports we can generate in ActiveCampaign. The A/B testing is very helpful in creating the most effective content and message that is relevant to the needs of our potential clients.
We switched over to ActiveCampaign mainly because of cost savings. As we have gotten to use the service, I have noticed ActiveCampaign is more intuitive, provides a wealth of helpful information and resources, and is generally more pleasant to use. The customer support with ActiveCampaign is also very good and I feel like communication is frequent and open.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is suited well for small businesses who are looking for a service to provide email marketing, automation, and reports all in one place. The dashboard is very intuitive and easy to navigate making it easy for people who use it every day to those who check in occasionally to find reports.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
9
Landing pages
9
A/B testing
10
Mobile optimization
10
Email deliverability reporting
9
List management
7
Triggered drip sequences
9
Lead nurturing
9
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
8
Social sharing and campaigns
10
Social profile integration
6
Dashboards
10
Standard reports
10
Custom reports
8
API
10
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated