Loving ActiveCampaign as a new user!
May 31, 2022

Loving ActiveCampaign as a new user!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign mostly for email sequences, but also occasionally for landing pages when necessary. We also use it internally to idea board our funnels and analyze what subject lines or email content are and are not working. Email marketing is our #1 seller and way of communicating with our network, so our ActiveCampaign account is vital to our company's success.

Pros

  • Email campaigns
  • Email marketing
  • Email sequences

Cons

  • None
  • More emails sent successfully
  • Easier to track analytics such as open rate
  • Positive effect on time sent and open rates
I've used Mailchimp and ConvertKit in the past. Mailchimp had far fewer capabilities, and ConvertKit was comparable. In the end, ActiveCampaign interfaces better with the products I am using.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

This is best for companies with active marketing funnels and needs to reach a large number of people. It is also perfect when using analytics. This product is not likely the best fit for "solo-preneurs" who do not plan to have large teams or teams that do not need to send mass emails. It is overall intuitive to use, and I highly recommend it for those working in a collaborative marketing environment.

ActiveCampaign Feature Ratings

8.4
WYSIWYG email editor
10
Dynamic content
7
Ability to test dynamic content
6
Landing pages
8
A/B testing
10
Mobile optimization
7
Email deliverability reporting
10
List management
8
Triggered drip sequences
10
8.8
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
7
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.0
Dashboards
7
Standard reports
7
Custom reports
Not Rated
10.0
API
Not Rated
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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