For the price, ActiveCampaign outperforms all competitors I've seen
May 31, 2022

For the price, ActiveCampaign outperforms all competitors I've seen

Kevin Carney | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use Active Campaign to collect contact information from a form on our website, then send emails to people according to whether they did or did not open the initial email and whether they did or did not click the link to visit a page on our website. The next email in the sequence is determined by what they did or didn't do with the last one.
  • Allows next actions/emails to be based on actions taken on the prior action/email.
  • Allows highly customized lead flows using what is mentioned above.
  • Allows for HIGHLY personalized email sequences.
  • It would be great if social media activity, or non-activity, could be incorporated into the automation flows.
  • It would be nice to be able to send one email to a number of selected contacts within a list.
  • We're a very early stage business, so this is hard for us to quantify at this time.
  • Having said that, the flexibility of ActiveCampaign is unparalleled in other similarly priced products.
ActiveCampaign is true marketing automation. The others aren't, or at least weren't when I used them.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

When someone is willing to invest the time in building the highly customized automation flows that are the true power of ActiveCampaign, the value of ActiveCampaign can't be beaten. You can build drip campaigns and there are definite uses for them, but chaining automation together based on what actions were or were not taken from the last one is amazing when you consider the subscription prices.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
Not Rated
A/B testing
9
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
Not Rated
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
10
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
10
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated