A God send for a small business
May 30, 2022

A God send for a small business

Richard Schlue | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Other

Overall Satisfaction with ActiveCampaign

We are using ActiveCampaign as our CRM / campaign Manager / sales funnel origination system / etc. So yeah we use the natural integrations and Zapier integrations en masse for our B2B and B2C efforts.
  • Ease of set up - I am not a coder but have been able to set up multiple automations.
  • Powerful as you want it to be - allows you to use it by drop drag if you want or with internal AI.
  • Ease of billing - simple to decide exactly what package you want to use.
  • So much more user-friendly than any of the other systems we have had and looked at prior to deciding to use.
  • More natural integrations are needed. Zapier is great but just an extra step to confuse.
  • More graphics capabilities - as of now Mailchimp does have a better level of graphics for campaign emails but not by much.
  • a simpler level of training. They have training but due to there being SO many different pieces of training, it is easy to get lost.
  • Email Campaign has already paid for itself 10* over.
  • CRM is replacing our former custom-built Salesforce platform and it operates on par with it every day
  • Wish their was a more inclusive mobile app
Salesforce - AC is easier to use ad simpler to understand how to modify the system Mailchimp - does the exact same thing but with access to your CRM data Zapier - We like Zap's but it would be a LOT simpler if AC HD more integration and less of a need for Zaps - one more step things can go wrong for us

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

No

Would you buy ActiveCampaign again?

Yes

The Campaign Management is simple and elegant but the CRM is still simplistic ad could use some more touches.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
6
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
10
Custom reports
Not Rated
API
6
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated