Item: Adobe Advertising Cloud
Rating: 8
Author: Verified User

Overall Satisfaction with Adobe Advertising Cloud

Use Cases and Deployment Scope

The majority of individuals in my organization's marketing department and individuals who fall outside the marketing department but are responsible for some marketing initiatives utilize all three aspects of Adobe Advertising Cloud (Search, DSP, and Creative). I personally use Adobe Advertising cloud primarily for purchasing search and display advertising to acquire, and cross-sell, to customers.

Pros and Cons

Pros

As to be expected, Adobe Advertising Cloud integrates extremely well with other Adobe products.
Adobe Advertising Cloud helps ensure synergy in marketing to customers across multiple channels.
Adobe Advertising Cloud offers access to a broad range of inventory sources.

Cons

Adobe Advertising Cloud is pretty expensive.
It takes a very long time for a new user to get comfortable using Adobe Advertising Cloud.

Return on Investment

Adobe Advertising Cloud has helped reduce the average amount of time it takes us to acquire a new customer.

Likelihood to Recommend

Adobe Advertising Cloud is great for accessing a broad range of inventory sources across different channels. It is well suited for targeting potential and/or existing customers with omnichannel campaigns. Moreover, Adobe Advertising Cloud is well suited for ensuring a consistent experience, for customers, across the different channels through which the customers may interact with marketing content.

Adobe Advertising Cloud Feature Ratings

Comments

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Adobe Advertising Cloud is the key to omni-channel customer acquisition