High functionality tool to satisfy all your marketing needs
February 07, 2019

High functionality tool to satisfy all your marketing needs

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Advertising Cloud

At our marketing firm, we are heavily reliant on the Adobe Suite of software tools in our every day to day routine. We use the Adobe Creative Cloud in the design and Animation departments quite extensively. When we were searching for the perfect platform to help with our cross-channel marketing and management needs we decided to go with Adobe Advertising Cloud. Our marketing and sales department uses it to manage their marketing campaigns and use the built-in analytics to gain better customer insights.
  • Using one platform I can manage my campaigns across multiple channels like social media, email marketing and even ad placements on specific websites.
  • The Adobe Analytics provides site data with audience segmentation to help make better-targeted decisions for clients.
  • The initial learning curve with such exhaustive software tools can be very daunting.
  • Some of the automation scripts for managing workflows can be made more intuitive.
  • It's a fully managed service that makes it ideal for marketing individuals to have a one-stop location for viewing all their dashboards and track the performance of their ad campaigns.
Adobe Advertising Cloud, in my opinion, is one of the best marketing management tools available in the market. Given its steep price range, it is definitely better suited for mid to large corporations. Its easy integration with Adobe Creative Cloud, and a whole host of other applications, which makes it very functional to use.

Adobe Advertising Cloud Feature Ratings

Ad campaign creation
9
Ad deployment
8
Display advertising
8
Ad display and retargeting segmentation
9
Sequence targeting
9
Data Transfer
9
DSP integration
9
Ad dashboards
9
Ad performance reports
9
Ad conversion tracking
8
Ad attribution reporting
9
Cross-channel ad management
8
Ad forecasting and optimization
9