High functionality tool to satisfy all your marketing needs
February 07, 2019
High functionality tool to satisfy all your marketing needs
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Advertising Cloud
At our marketing firm, we are heavily reliant on the Adobe Suite of software tools in our every day to day routine. We use the Adobe Creative Cloud in the design and Animation departments quite extensively. When we were searching for the perfect platform to help with our cross-channel marketing and management needs we decided to go with Adobe Advertising Cloud. Our marketing and sales department uses it to manage their marketing campaigns and use the built-in analytics to gain better customer insights.
- Using one platform I can manage my campaigns across multiple channels like social media, email marketing and even ad placements on specific websites.
- The Adobe Analytics provides site data with audience segmentation to help make better-targeted decisions for clients.
- The initial learning curve with such exhaustive software tools can be very daunting.
- Some of the automation scripts for managing workflows can be made more intuitive.
- It's a fully managed service that makes it ideal for marketing individuals to have a one-stop location for viewing all their dashboards and track the performance of their ad campaigns.