Item: Adobe Advertising Cloud
Rating: 9
Author: Ravinder Beniwal

Overall Satisfaction with Adobe Advertising Cloud (formerly Adobe Media Optimizer)

Use Cases and Deployment Scope

Adobe Advertising Cloud is primarily used by our design team to create ads inventory and then by our marketing team to deploy rule-based ads to different web visitors based on their geography, age group, and device type. The platform provides solutions for ad testing and targeting, audience management, analytics, and web and app experiences management and optimization. With the platform, you can create thousands of ads that automatically vary in real-time to give personalized campaigns to your web and app visitors. The platform has helped us to achieve strong collaboration between our design and marketing team which ultimately leads to reduced marketing costs within our organization.

Pros and Cons

Pros

Audiences segmentation.
Content and data integration.
Dynamic ads campaign creation.
Ad optimization and multivariate testing.
Analytics.

Cons

learning is required for implementation of multiple modules.
Price could be made affordable for small business owners.
Platform has a plethora of features which require intensive training to get used to it.

Return on Investment

With the use of the platform, the customer experience and engagement have improved a lot.
we have observed higher response to personalized ad campaigns.
reduction in marketing cost.
Increase in digital sales.

Alternatives Considered

Google Ad Manager

Key Insights

Do you think Adobe Advertising Cloud delivers good value for the price?

Yes

Are you happy with Adobe Advertising Cloud's feature set?

Yes

Did Adobe Advertising Cloud live up to sales and marketing promises?

Yes

Did implementation of Adobe Advertising Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Advertising Cloud again?

Yes

Likelihood to Recommend

The platform is highly useful for digital ads marketing and campaign management. The platform provides a custom set of templates and tools to your ad production or designer team to create thousand of ads very quickly for your products or brands. To your marketing team, the tool provides full control over campaign strategy in terms of how to present relevant sets of ads to your web and app visitors based on customer behavior, demography, and age group. I could not think about any scenario where this platform is less suitable if you are looking for an advertising platform.

Adobe Advertising Cloud Feature Ratings

Comments

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Adobe Advertising cloud - An easy to use ad campaign management and marketing platform with strong Analytical features

Modules Used