Item: Adobe Advertising Cloud
Rating: 8
Author: Laerte Jofre Junior

Overall Satisfaction with Adobe Advertising Cloud (formerly Adobe Media Optimizer)

Use Cases and Deployment Scope

When it comes to advertising the services, this platform allows a fast and convenient way of creating advertising campaigns and does it in an effective way. It saves time and effort and produces incredible results. We are resolving a problem because we have a big volume of PPC advertisements and spend a considerable amount on a Demand Generation Search Engine Advertisement, So we benefit from a portfolio-based tool like Adobe Ad Cloud.

Pros and Cons

Pros

advertising campaigns
Optimization of PPC
Optimization of SEA

Cons

Search optmization
SEA
PPC

Return on Investment

More analytics data could improve our results by knowing more about our media and their results
Media serving with more speed and capabilities
DCO Features

Key Insights

Do you think Adobe Advertising Cloud delivers good value for the price?

Yes

Are you happy with Adobe Advertising Cloud's feature set?

Yes

Did Adobe Advertising Cloud live up to sales and marketing promises?

Did implementation of Adobe Advertising Cloud go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Advertising Cloud again?

Yes

Likelihood to Recommend

Is well suited for advanced analytics capabilities within a media serving platform to minimize the number of platforms and ensure that the analytics are using data that can be compared. and less suited for companies who use only for small campaigns and don't need a huge analysis and to serve a lot of media. In this case, there is plenty of other software more affordable.

Adobe Advertising Cloud Feature Ratings

Comments

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best ad buying and management platform on the market

Modules Used