Gold Standard of Web Analytics Packages
May 02, 2014
Gold Standard of Web Analytics Packages

Score 8 out of 10
Vetted Review
Verified User
Software Version
15
Overall Satisfaction with Adobe Analytics
Adobe Analytics (formerly Omniture and SiteCatalyst) is critically important for two reasons: To evaluate the purchase funnel and to monitor interest in the brand. We find where people fall out of the funnel -- areas to dive deeper with other tools. And we see how well people are responding to marketing efforts by visiting our site, where the message is reinforced.
Pros
- Look at page flow: Where are people coming from and going to from certain pages?
- Break down by segment: Look at traffic only from visitors using a certain browser, or only those who came from a certain landing page, or only those who encountered a particular error page.
- See use by device: How many visitors are on a phone or a tablet? Which device or operating system are they using? What is the trend for that particular segment?
Cons
- Online and/or phone support is slow.
- There are limits on user-configured variables.
- More sales (exact ROI hard to determine)
- Better understanding of marketing efforts
Comments
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