A+ Adobe Analytics | TrustRadius

Use Cases and Deployment Scope

It is used by the ecommerce department. It addresses the problem of data collection & warehousing.

Pros and Cons

Collects & aggregates data
Allows for highly customized tracking variables

Reporting interface is slow, laggy (but you can just export the data yourself into a more robust reporting tool)
Customer support is variable depending on your spend

Return on Investment

Higher conversion
Increased employee efficiency
Reduction in down time or negative experiences for customers

Likelihood to Renew

9

It's customizable, has great support, and is easily managed. They're also innovating consistently now.

Likelihood to Recommend

It is suitable for customers needing support, customization for more than a few variables, and integration with other reporting systems.