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A great webanalytics tool for enterprise (if you have the right analysts)
September 05, 2014

A great webanalytics tool for enterprise (if you have the right analysts)

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Adobe Analytics is used by some of our customers. We are not Adobe Analytics client ourselves, but we are heavy users. We use it to help our clients to understand their vistors, to identifiy behavior patterns and make recommendations on their digital business
  • Adobe Ad Hoc Analysis (ex Discover) is really powerful to make specific analysis with side-by-side comparison between segments of users
  • Adobe Analytics is better for e-commerce websites with great product-scoped variables
  • Recently, user interface of SiteCatalyst has been greatly improved
  • Implementation is always complex
  • It is one the more expensive analytics tool
  • Customers are not always happy with account management (and additional consulting is expensive)
  • Better customer understanding
We do not have a licence by ourself so I cannot anwer that question.
Adobe Analytics is great for big ecommerce websites, it has been built for them. Adobe Analytics is a logical choice if you are already using Adobe Campaign (Neolane) or Adobe Target. It is a great tool but you need to have well-trained analysts to get the most out of it. If you're not ready to spend money to have good web analysts, go for Google Analytics. If you need to get post-view data seamlessly, Adobe Analytics is not the best tool (compared to GA Premium with DoubleClick for example).