Adobe Analytics: The Unsampled Frontier
May 20, 2014
Adobe Analytics: The Unsampled Frontier

Score 7 out of 10
Vetted Review
Verified User
Software Version
15.0
Overall Satisfaction with Adobe Analytics
We are using Adobe Analytics to shape how our users interact with our website--whether that's path analysis, the keywords they are searching for, the content they are browsing, and various other site based metrics. Additionally, we are using this data to help us make smarter decisions about new initiatives the company is looking to venture into both online and offline.
Pros
- Very Detailed Path Analysis
- Unsampled Data
- Data Warehouse
Cons
- Clunky user interface
- Large learning curve for those who aren't analysts
- Dashboards aren't as dazzling as some competitors
- Better understanding of customer journey
- Useful for gaining insights for future program expansions
- Become more cognizant of customer interest categories on website (know where to leave business/what categories to explore)
Adobe Analytics has the unsampled data and detailed path analysis going for it. If Google Analytics Premium had unsampled data (without having to pull data exports) it would be the obvious choice. Adobe Analytics' interface really is the limiter here and Google just has a keen sense of how to design a UI that is incredibly intuitive and easy for non-analysts to pick up.
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