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Adobe Analytics: The Unsampled Frontier
May 20, 2014

Adobe Analytics: The Unsampled Frontier

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

15.0

Overall Satisfaction with Adobe Analytics

We are using Adobe Analytics to shape how our users interact with our website--whether that's path analysis, the keywords they are searching for, the content they are browsing, and various other site based metrics. Additionally, we are using this data to help us make smarter decisions about new initiatives the company is looking to venture into both online and offline.
  • Very Detailed Path Analysis
  • Unsampled Data
  • Data Warehouse
  • Clunky user interface
  • Large learning curve for those who aren't analysts
  • Dashboards aren't as dazzling as some competitors
  • Better understanding of customer journey
  • Useful for gaining insights for future program expansions
  • Become more cognizant of customer interest categories on website (know where to leave business/what categories to explore)
Adobe Analytics has the unsampled data and detailed path analysis going for it. If Google Analytics Premium had unsampled data (without having to pull data exports) it would be the obvious choice. Adobe Analytics' interface really is the limiter here and Google just has a keen sense of how to design a UI that is incredibly intuitive and easy for non-analysts to pick up.
Until Google Analytics Premium gets truly unsampled data (in my previous role, every time I created a new segment and did a comp, the sample size was around 3.5%ish) it still makes sense to use Adobe Analytics until Google figures that out (without having to use BigQuery). It's really Adobe's strength right now. However, as many people have told me in my organization, Adobe Analytics' interface is quite the undertaking and isn't the most user friendly experience.
If you are a Fortune 500 Retail Company, I'd say that a combination of Adobe Analytics and Google Analytics Premium is ideal if you have the budget. Neither tool has the features that make it the "definitive" Analytics tool. For GA, sampled data (even with Google Analytics Premium) is a HUGE problem, especially when you're looking at segments. In classic Google fashion however, it's incredibly easy to pick up and use it.

Adobe Analytics on the other hand, is wonderful for Analysts who want unsampled data with a higher learning curve. Analysts will likely do a bit more handholding with stakeholders and dashboards aren't as intuitive as GA. However, the path analysis and Data Warehouse are great additions.