Overall Satisfaction with Adobe Analytics
Adobe Analytics is currently used in our Marketing department through various functions to measure different aspects of our content created such as blogs, videos, web etc. The custom dashboards and various segments are used to pull in overall summary KPIs, top referring domains, and top pages for our blog post for example. This helps our group measure our success rate and how well it ladders up to our campaign strategies and overall team KPIs. Currently we use Adobe Analytics a lot to help us benchmark our successes because the platform itself is flexible and customizable to the metrics that we are looking for.
- Positive ROI for our group is to know which content pieces gain traction and which don't. Which leads to better spend money on and budgeting and reducing workload for our short staff team.
Adobe Analytics has more flexibility than others such as Net Insight. There are more functions and capabilities that we can pull data from and it much faster. The save functions allows us to pull data with the current criteria which I love compared to the Net Insight. I would have to apply them individually without having admin rights.
Although the data and information is easy to digest, I think there is still a high learning curve to use Adobe Analytics. I think more training sessions or virtual sessions would help immensely for other colleagues to pick up and run with Adobe Analytics for their measuring programs.