Item: Adobe Analytics
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

I use Adobe Analytics and coach those who use it. Our clients monitor their website traffic and engagement with Adobe analytics, so it's important to them that their implementation be flawless and representative. We are able to deduce what parts of the site users are engaging with, and prove ROI based on that.

Pros and Cons

Downloadable reports - this is a huge plus, and they look great!
Setting up segments is easy, and this is something crucial.
Login process is easy. This should be seamless since it's the first thing people see.

Sometimes it's overcomplicated and people need someone to walk them through.
It goes by different names, which is confusing.
It's completely different from other analytics suites like Google, and it's difficult to remember how to use more than 1.