Adobe Analytics helps you understand the Customer Journey
August 10, 2023
Adobe Analytics helps you understand the Customer Journey
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
Adobe has been used in my organization to track how the Visitors are enagaging and converting on our website. The problem is we never understand which campaigns are bringing in the customers, what pages are they starting their journey and how they are moving ahead in the journey. Adobe just helps us know what are visitors are doing on our websites
- Spliting visits by channels
- Splitting visits by devices
- Funnels based on various landing pages
- Forward flows
- dobe implementation has always been a challenge
- the tool takes lot of time to run the data
- Fallouts
- Add on for Heat Map
- Reports & Dashboards
- Overall Conversion improves and thus business grows
- Enhance our Product path journey and helps us improve customer experience
Adobe can track the page level and click based tracking that helps us to improve our customer journeys and user interface which eventually improves our engagement and conversions too. Adobe needs to come up with more advanced features that over and above the competition. Also, at such a price Adobe hs to provide differentiating factor
Do you think Adobe Analytics delivers good value for the price?
No
Are you happy with Adobe Analytics's feature set?
No
Did Adobe Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Analytics go as expected?
No
Would you buy Adobe Analytics again?
No