Adobe Analytics for Campaign Analysis
March 21, 2025
Adobe Analytics for Campaign Analysis
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
I personally use Adobe Analytics to analyze the effects of changes to the website on a category level. My team is responsible for determining the incremental change in KPIs in order to determine whether or not a campaign/site change had a statistically significant effect on those kpis
Pros
- Great UI
- Good capture of features
Cons
- Segmentations are a bit difficult to build out effectively
- It would be nice to have more options for creating templates for specific types of reporting
- It's a great tool for tracking effect of page changes
Our stakeholders require a lot specific configuration of insights based on event tagging. So we tend to configure our reports to look at pre/post analysis for marketing campaigns.
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Analytics go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Analytics again?
Yes
Comments
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