Best analytics tool out there
March 26, 2025

Best analytics tool out there

Ioana Maftei | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We use Adobe Analytics to analyse user behaviour, understand trends and patterns in order to optimise and provide the best digital customer experience possible. We also use the insights generated to drive our backlog and priorities the features that bring most value for our customers.

Pros

  • Dashboard creation through Workspace
  • Curation and sharing data with stakeholders
  • Customisable solution

Cons

  • Report builder for MAC
  • Journey canvas as for CJA
  • Self service analytics that empower people to do their jobs
  • Data driven strategy
The product addresses my company's needs
I set up a set of standards report that everyone can access and then based on demand I create investigations and generate insights to use for storytelling.
You can build reusable analytics that helps you scale up fast.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

It's a mature complex solution & analytics platform that suits a generous portfolio of use cases.

Adobe Analytics Feature Ratings

Web Analytics
9.2
Traffic Reporting
10
Lead Conversion Tracking
7
Behavior Analysis
10
Bounce Rate Measurement
10
Device and Browser Reporting
10
Pageview Tracking
10
Event Tracking
10
Reporting in real-time
5
Referral Source Tracking
10
Customizable Dashboards
10

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