Item: Adobe Audience Manager
Rating: 10
Author: John Chavez

Use Cases and Deployment Scope

We use Adobe Audience Manager as a project management and training tool, specifically in high-level training. This tool allows us to take a traditionally hybrid training model and adapt it so that we can support in-person live facilitation training with online training, and it also supports our e-learning course work by allowing people another avenue to learn.

Pros and Cons

Easy to add content
Easy to use and master
Easy to incorporate into tech

The interface isn't that easy to understand.
Set up, in terms of starting a presentation, isn't that easy.
Works better with Adobe products, which isn't always a good thing.

Return on Investment

Made it cheaper and faster to do presentations
Made it easier to interface with our LMS
Made it easier to interface with hybrid learning

Support Rating

Regardless of the fact that it does kind of have a steep learning curve, once you learn it it is a very easy system to use. More importantly, it's a very robust system. If you rely on it for project management for most of your organization, then this is an amazing tool.

Usability

It is very diverse. There are so many things you can control like the audio, the video, what is displayed, what can be added to the display, you could mute users, add users, and it's all seamless. Again, as I mentioned, it does have a steep learning curve but that's because it has so many different tools you can use.

Key Insights

Do you think Adobe Audience Manager delivers good value for the price?

Yes

Are you happy with Adobe Audience Manager's feature set?

Yes

Did Adobe Audience Manager live up to sales and marketing promises?

Yes

Did implementation of Adobe Audience Manager go as expected?

Yes

Would you buy Adobe Audience Manager again?

Yes

Likelihood to Recommend

I know that our Human Resources department uses it to support the HR team when they are doing onboarding, and it makes it easy for them to be able to manage the users and get feedback from them. As a trainer, I have the easy functionality and the easy recording processes that help me validate training. For me those two things make it perfect. I can't say there's a scenario where it's "less useful."

The only presentation tool you'll ever need.

Overall Satisfaction with Adobe Audience Manager