Adobe Audience Manager

Adobe Audience Manager

About TrustRadius Scoring
Score 8.3 out of 100
Adobe Audience Manager

Overview

Recent Reviews

Boost your marketing strategy

9 out of 10
July 13, 2021
Adobe Audience Manager is in usage within the digital intelligence and optimization team. However, in a perfect world, it should be used …
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Great product for a great price

8 out of 10
September 22, 2020
Our whole organization uses it. Adobe Audience Manager targets and pinpoints the main audience and categorizes them to help us create a …
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Adobe Audience Manager Review

10 out of 10
September 18, 2020
It is being used to drive segmentation in one of the businesses in my organization. It helps us drive insights from internal and external …
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Great data management

8 out of 10
September 17, 2020
We collect data from all consumers creating a segmented audience, extrapolating data specific to an audience profile, which gives us an …
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Awards

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Popular Features

View all 10 features

Collection of first-party data (17)

8.4
84%

Collection of third-party data (17)

8.2
82%

Audience taxonomy (17)

7.9
79%

Data Analysis Dashboard (17)

7.6
76%

Reviewer Pros & Cons

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Pricing

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What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

Data Collection

8.2
82%

Data Classification

7.6
76%

Ad Network Integration

8.3
83%

DMP Analytics

8.0
80%

Product Details

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Adobe Audience Manager Integrations

  • Oracle DMP (Bluekai)

Adobe Audience Manager Competitors

  • Oracle DMP (Bluekai)

Adobe Audience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Comparisons

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Frequently Asked Questions

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

What is Adobe Audience Manager's best feature?

Reviewers rate Collection of first-party data and Data Transfer and Audience Analytics highest, with a score of 8.4.

Who uses Adobe Audience Manager?

The most common users of Adobe Audience Manager are from Enterprises (1,001+ employees) and the Information Technology & Services industry.

Reviews and Ratings

 (70)

Ratings

Reviews

(1-17 of 17)
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Score 8 out of 10
Vetted Review
Verified User
Review Source
  • 2nd Party Data Brokering & Exchanges
  • 3rd Party Platform Data Activation
  • 1st Party Data Profiling and User Stitching
  • Loosing functionality with the Death of 3rd Party Data
  • Half Absorbed Functionality by AEP User Profiles
  • No ability to sub-invoice for larger enterprises with multiple stakeholder groups
Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Adobe Audience Manager is GDPR compliant and includes a data export control so that the use of data is in accordance with data protection and user agreements.
  • Adobe Audience Manager pulls data from a variety of sources, creates audiences, and exports segments to each destination.
  • Adobe Audience Manager has AI-based components. A new feature is DMP tools, which enables the automated creation of target groups.
  • Should be used in conjunction with the Adobe Experience Cloud stack
  • Quite expensive compared to competitors
  • Few predefined connectors in contrast to the big competitors
Dishank Vishnoi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Very easy to create data sources, upload/edit data and set pricing. BAAAM tool is very helpful for batch updates.
  • Centralized data management
  • Intuitive feature setup and menu
  • UI does not loads, lags and is hard to troubleshoot
  • Reporting seems limited
  • Pricing is the biggest con
Score 7 out of 10
Vetted Review
Verified User
Review Source
  • Great way to combine all your customer data.
  • Easy to use and straight forward interface.
  • Fast and quick, saves valuable time.
  • Database irregularities across different DB systems.
  • Hard to get a troubleshoot ticket entered.
  • Initial setup wasn't as easy as expected.
Muhammad Hassan Hafeez | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
  • Granularity of Data is one of best feature to offer by Adobe Audience Manager.
  • Integration with AdWords is another feature.
  • With some specific features I've been able to increase my engagement up to 20%.
  • Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
  • The AdWords integration is not easy to do.
  • UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Statistics
  • Being able to share a lot of data with others
  • Auto advisor to get even better results and reach more audience
  • It's not an easy package of software to understand
  • It takes some time to fully benefit from this software
  • We'd love to see more (for us) manual specific statistics
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Helps us know our audience better to improve messaging and targeting.
  • Excellent segmentation.
  • Easier integration with internal and external data sources.
  • Integration with non-Adobe marketing products such as email automation products.
Gaurav Gautam | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
  • Tricky implementation: Adobe Audience manager implementation is tricky because it has to integrate with all your products deployed on the website. So it is a good amount of work. Followed by validation of data cross systems.
  • Cost: Even though AAM uses the same (visitor) data that is used by all other Adobe marketing cloud products, Adobe still charges for each visitor call to AAM hence its cost is proportional to number of products you use.
Matt LeMaire, B.A., M.A. | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.