Adobe Audience Manager, a More Flexible DMP
Rating: 8 out of 10
July 14, 2021
JA
Vetted Review
Verified User
4 years of experience
- Easy to use
- Clean UI
- Broad reach
Cons
- Customer service
- Product advancements
- New integrations
Overview
What is Adobe Audience Manager?
Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
Learn from top reviewers
Adobe Audience Manager, a More Flexible DMP
Rating: 8 out of 10
July 14, 2021I have used Adobe Audience Manager across a number of clients to build and push audiences across a number of different destinations across the digital ecosystem. We use it to ...
Managing the audience is easy npw
Rating: 10 out of 10
June 7, 2021It is being used by the department and the key features include integration of online and offline data. We were quickly able to integrate it into our digital platforms and opt...
Very useful tool for making your data easier to access
Rating: 7 out of 10
October 2, 2020I am an IT Manager and we acquired Adobe Audience Manager at first for the IT department, and then later rolled out to a few other departments of our organization. As the mana...
Ashley Willis
Administrator - Information Technology
System Administrator
City of Kissimmee
2 years of experienceWe got 20% increase in revenue with Adobe Audience Manager.
Rating: 6 out of 10
September 21, 2020Adobe Audience Manager is one of the best software for Advertising and Analytics. I like the granularity of data segmentation, which allows creating audiences for advertising ...
Muhammad Hassan Hafeez
Team Lead - Marketing
CEO (Chief Executive Officer)
HK Services
1 year of experienceGreat data management
Rating: 8 out of 10
September 17, 2020We collect data from all consumers creating a segmented audience, extrapolating data specific to an audience profile, which gives us an understanding of the consumers' behavio...
Kevin Sohel
Analyst - Information Technology
CIC Officer - Eastern Region
Immigration, Refugees and Citizenship Canada / Immigration, Réfugiés et Citoyenneté Canada
2 years of experience
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Awards
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Pricing
N/A
Unavailable
What is Adobe Audience Manager?
Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
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Product Details
- About
- Tech Details
- FAQs
What is Adobe Audience Manager?
Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud. Adobe Audience Manager was a solution for connecting data and creating marketing opportunities. The company now introduces Adobe Real-Time CDP, the advanced customer data platform (CDP) that connects known and pseudonymous data to create real-time, unified profiles ready for cross-channel activation — plus so much more — letting marketers continue to find and reach customers even as third-party cookies crumble.
Adobe Audience Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.
Reviewers rate Access to Third-party Data Providers highest, with a score of 9.6.
The most common users of Adobe Audience Manager are from Enterprises (1,001+ employees).
Comparisons
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Reviews From Top Reviewers
(1-5 of 16)
Managing the audience is easy npw
Rating: 10 out of 10
June 07, 2021
DV
Vetted Review
Verified User
1 year of experience
- Very easy to create data sources, upload/edit data and set pricing. BAAAM tool is very helpful for batch updates.
- Centralized data management
- Intuitive feature setup and menu
Cons
- UI does not loads, lags and is hard to troubleshoot
- Reporting seems limited
- Pricing is the biggest con
Very useful tool for making your data easier to access
Rating: 7 out of 10
October 02, 2020
AW
Vetted Review
Verified User
2 years of experience
- Great way to combine all your customer data.
- Easy to use and straight forward interface.
- Fast and quick, saves valuable time.
Cons
- Database irregularities across different DB systems.
- Hard to get a troubleshoot ticket entered.
- Initial setup wasn't as easy as expected.
We got 20% increase in revenue with Adobe Audience Manager.
Rating: 6 out of 10
September 21, 2020
MH
Vetted Review
Verified User
1 year of experience
- Granularity of Data is one of best feature to offer by Adobe Audience Manager.
- Integration with AdWords is another feature.
- With some specific features I've been able to increase my engagement up to 20%.
Cons
- Biggest challenge we faced is teaching the use of it to our employees how to use it. The UI Should be easy and to understand for all fields.
- The AdWords integration is not easy to do.
- UI is sometimes slow and doesn't load Analyticals for more than 24 hours.
Great data management
Rating: 8 out of 10
September 17, 2020
KS
Vetted Review
Verified User
2 years of experience
- Efficient
- Unbiased
- Privacy
- Easy to use
Cons
- Lack of extra tools
- Unpolished interface
- Improve shortcuts