Item: Adobe Business Catalyst (Discontinued)
Rating: 8
Author: Joel Lowther

Use Cases and Deployment Scope

I am a small business owner and I decided to use Adobe Business Catalyst for my own website and to build websites for my clients using this platform. Using this platform I have been able to create eCommerce sites and introduce/train my clients to the CMS so they have been able to update their own content and products.

Pros and Cons

The ability to link a gateway to a shopping cart is simple and straightforward.
There is a lot of documentation on how to use their tools and features
The reports and statistics that are available through the admin portal is incredibly useful to be able to understand how to tighten up the usability of the created site.
The ability to create simple websites with strong CMS tools.

Being able to use custom XML with web apps is non-existent even though they have been working on the issue for awhile. They even showed me a beta version of their web apps that would have done just that. That was about 2 years ago.
It's email portal needs a lot of work.

Return on Investment

The CMS has been a great tool to use to close a deal.
Assists those who do not have much experience with back end programing.
The platform is far more secure because of their closed source code than platforms like WordPress or Joomla.