A Satisfactory Learning Tool for the Beginning Market.
December 12, 2017

A Satisfactory Learning Tool for the Beginning Market.

Brandon Stuhr | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Software Version

SaaS

Modules Used

  • Neolane Social Marketing

Overall Satisfaction with Adobe Campaign

Since we are a very small company, we use it company-wide. The program definitely helped in running larger-scale marketing campaigns across multiple types of devices. Whether it was via e-mail, SMS on mobile, or the direct snail mail, we definitely were able to market directly to our fan base.
  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
We haven't tried any other marketing programs like this to compare to. Still in implementation.
If you are running a large scale multi-device campaign, it would be perfect. If you are a small company with small goals, this product will be too much to handle.

Adobe Campaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
6
Ability to test dynamic content
9
Landing pages
7
A/B testing
5
Mobile optimization
9
Email deliverability reporting
7
List management
7
Triggered drip sequences
4
Lead nurturing automation
5
Lead scoring and grading
7
Data quality management
5
Automated sales alerts and tasks
4
Calendaring
6
Event/webinar marketing
5
Social sharing and campaigns
8
Social profile integration
8
Dashboards
7
Standard reports
6
Custom reports
5
API
7
Role-based workflow & approvals
7
Customizability
10
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
6
Integration with SugarCRM
6