A Satisfactory Learning Tool for the Beginning Market.
December 12, 2017
A Satisfactory Learning Tool for the Beginning Market.
Score 6 out of 10
Vetted Review
Verified User
Software Version
SaaS
Modules Used
- Neolane Social Marketing
Overall Satisfaction with Adobe Campaign
Since we are a very small company, we use it company-wide. The program definitely helped in running larger-scale marketing campaigns across multiple types of devices. Whether it was via e-mail, SMS on mobile, or the direct snail mail, we definitely were able to market directly to our fan base.
Pros
- Your customer database can be customized to your liking.
- Channel and marketing success can be achieved with essentially an all in one tool.
- User interface has been revamped for increased workflow productivity.
Cons
- The user interface can be difficult to grasp for marketers
- Include full integration for other Adobe marketing software.
- Plenty of features need heavy customization for optimal performance
- Better tracking of responses and customers.
- All in one tool so we don't have to cross train multiple employees on multiple programs
- Has given set goals for further expansion.
We haven't tried any other marketing programs like this to compare to. Still in implementation.
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