Adobe Campaign - Take Your Time To Learn It - It will Save You Time And Money In The Long Run
May 17, 2019

Adobe Campaign - Take Your Time To Learn It - It will Save You Time And Money In The Long Run

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Message Center
  • Offers/Interaction Management
  • Transactional Messages
  • Landing pages

Overall Satisfaction with Adobe Campaign

We utilize Adobe Campaign across our entire company as a way to engage with current and prospective clients in the most engaging way possible ... one on one. It has marketing automation functionality and strong analytics features that integrate seamlessly with our CRM platform. We have been able to customize it to our specific needs and remove roadblocks that have caused us time and money in the past. Now all is handled while we sleep.

Pros

  • It helps us predict what customers will do...then reacts accordingly.
  • AC makes it easy for us to lay out logical workflows and automation with a visual orchestration.
  • Helps us identify and predict the next steps in campaigns.

Cons

  • As great as it is once you get going ... it has a steep learning curve.
  • Althought the tools are there ... sometimes it is hard to find them ... thank God for Google.
We are able to use Adobe Campaign data within our email implementations ... this is very important to us for personalization and up to date content. The competitors can come close to this. Our cross channel campaigns are now rich with information and we can share it all in the cloud via Adobe Experience Cloud.
The features and options available in Adobe Campaign are extensive. We use it to run our marketing campaigns across multiple types of devices. It covers all the bases from e-mail, mobile, or a direct mail sent to a prospect, we can do it all. It is a great tool for just keeping track of things, coming campaign elements and a history of what has occurred. Reporting could use some work and the amount of customization required is a bit steep.

Adobe Campaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
6
Ability to test dynamic content
6
Landing pages
7
A/B testing
6
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Calendaring
Not Rated
Dashboards
4
Standard reports
5
Custom reports
5
API
5
Role-based workflow & approvals
8
Customizability
6
Integration with Salesforce.com
5
Integration with Microsoft Dynamics CRM
5

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