I love using ACS but want a little more to make my life easier!
July 28, 2019
I love using ACS but want a little more to make my life easier!
Score 8 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign Standard – SaaS
Modules Used
- Transactional Messages
- Emails
Overall Satisfaction with Adobe Campaign
I am using Adobe campaign to implement a digital marketing platform for our customers primarily in North America. It is used for both B2B and B2C Email messaging.
Pros
- User friendly and clean UI in line with other experience cloud applications.
- Email designer is cool and was a much awaited feature.
- Out of box integration with AEM and Marketing/Analytics cloud.
- Drag and drop campaign workflow build.
- RDBMS at the backend.
Cons
- More support for JavaScript and JSON, capabilities to invoke external APIs.
- The product needs to be more robust to support heavy workloads.
- Give more control to the developer to address caching issues when extending custom resources.
- Ability to extend delivery logs and make reporting more robust with inbuilt dashboards.
- Add more workflow activities.
We recommended Adobe Campaign to our customers as one of the strong points of Adobe is an RDBMS at the backend that lets you have your data in a normalized fashion. The organization has total control over their data which was not the case with other products. Though ACS lacks in some key developer features, it has a futuristic roadmap and we are hopeful that these gaps will be plugged soon. Automated features like GDPR, sharing KPIs with Adobe analytics and integration with SFDC are clear differentiators
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