An excellent tool to improve the company's position.
November 19, 2019

An excellent tool to improve the company's position.

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign v6/v7 – Hosted by Adobe

Modules Used

  • Message Center
  • Offers/Interaction Management
  • Transactional Messages

Overall Satisfaction with Adobe Campaign

We've improved email marketing with personalized and contextually relevant messages for our customers. We use the
native email capabilities in Adobe Campaign along with other marketing channels. With more complete data, we can offer better email personalization and improve automation, deliveries and email reporting.

Pros

  • It is a tool for marketing that can be integrated into all channels.
  • Data obtained online and offline combined in a data mart.
  • It works from a centralized profile with the information of a client.
  • The most precise segmentation capabilities are exploited.
  • Personalized, contextual and content-rich campaigns are created to maximize the fidelity and value of the life cycle of my clients.
  • Provides personalized, individual communications.
  • Offers that are automatically adapted to the behavior of a customer are sent.
  • Offers contextual personalized content that drives conversion.

Cons

  • Obtaining automated workflows with repositioning on all channels becomes a slow process.
  • Real-time knowledge of the results and the attribution of them are complicated to interpret.
It's great when you need to use a multi-dimensional orientation to create segments based on virtually any customer profile variable. Use these Adobe Campaign audiences in multi-channel, multi-step programs, or share them with other Adobe Experience Cloud solutions.

Adobe Campaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
9
Ability to test dynamic content
8
Landing pages
9
A/B testing
9
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Calendaring
8
Dashboards
9
Standard reports
9
Custom reports
8
API
8
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
9

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