A Great Email Marketing Solution!
November 23, 2019
A Great Email Marketing Solution!
Score 9 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign Standard – SaaS
Modules Used
- Message Center
- Offers/Interaction Management
- Landing pages
Overall Satisfaction with Adobe Campaign
We are using Adobe Campaign to help email marketing, segmentation and to be able to see the whole customer journey. It's currently only being used by our paid media department. This solution helps us manage email marketing across multiple channels and report our success on them. Adobe said it best - "See the whole customer journey on a single screen".
- Great for easily managing email marketing.
- Personalize emails to make them better converting.
- Reporting on how well campaigns are progressing.
- Moving from another platform can be a bit complicated.
- It can be a bit complex if you only need to send emails, as it has lots of bells and whistles.
- There are cheaper solutions, but they aren't as good.
We've also used Mailchimp for email marketing. It's simple and easy to use for only email sending but as your business grows and your marketing needs and goals grow then you'll want to move to a full suite like Adobe Campaigns. It's reporting alone is worth the change. Being able to segment more easily is also a huge bonus.