Powerful Campaign marketing solution
December 04, 2020

Powerful Campaign marketing solution

Juliet Naomi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Message Center
  • Offers/Interaction Management
  • Transactional Messages
  • Landing pages

Overall Satisfaction with Adobe Campaign

Adobe [Campaign] is widely used by the marketing department within our organization to create marketing channels and designing campaigns through combining web, mail and mobile to transform every customer journey into a unique experience

Pros

  • Customizing content on different channels
  • User-friendly workflow editor
  • Designing own dashboards as a marketer
  • Communicating with customers in a personal way

Cons

  • To use Adobe Campaign the user requires to have strong technical marketing skills
  • Customers become more loyal
  • We get more referrals from our own customers
  • Customers return more often increasing ROI
  • Improved brand image
  • Greater market reach

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

Adobe Campaign is the leader in marketing platforms in the modern workspace because you have everything within reach to be where the customer is
The customer support is readily available any time that i would want to reach them.They also provide feedback to users within appropriate time
Adobe [Campaign] is well suited for marketing of products to customers by creating multi-channel campaigns to reach your customers making them feel like you know them personally. Customers who receive this form of communication become more loyal to the organization

Adobe Campaign Feature Ratings

WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Calendaring
10
Dashboards
9
Standard reports
10
Custom reports
10
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10

Comments

More Reviews of Adobe Campaign