Item: Adobe Campaign
Rating: 10
Author: Juliet Naomi

Use Cases and Deployment Scope

Adobe [Campaign] is widely used by the marketing department within our organization to create marketing channels and designing campaigns through combining web, mail and mobile to transform every customer journey into a unique experience

Pros and Cons

Customizing content on different channels
User-friendly workflow editor
Designing own dashboards as a marketer
Communicating with customers in a personal way

To use Adobe Campaign the user requires to have strong technical marketing skills

Return on Investment

Customers become more loyal
We get more referrals from our own customers
Customers return more often increasing ROI
Improved brand image
Greater market reach

Key Insights

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

Usability

Adobe Campaign is the leader in marketing platforms in the modern workspace because you have everything within reach to be where the customer is

Support Rating

The customer support is readily available any time that i would want to reach them.They also provide feedback to users within appropriate time

Likelihood to Recommend

Adobe [Campaign] is well suited for marketing of products to customers by creating multi-channel campaigns to reach your customers making them feel like you know them personally. Customers who receive this form of communication become more loyal to the organization

Powerful Campaign marketing solution

Software Version

Modules Used

Overall Satisfaction with Adobe Campaign