Best app for doing marketing
November 18, 2020

Best app for doing marketing

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Message Center
  • Transactional Messages
  • Landing pages

Overall Satisfaction with Adobe Campaign

It helps us to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. Very user-friendly app. Easy to manage entire lifecycle on a single product. Easy to manage campaigns, resources, customer data and analytics. It helps to improve productivity and efficiency leads to reduction of cost and time management.

Pros

  • Easy to automate the entire lifecycle.
  • Manage data and do analytics.

Cons

  • Different sort of reports.
  • Reduces the cost of several employees.
  • Time efficient.
Best campaign to opt in against all other campaign software as it automates the entire lifecycle of the marketing. Lead to good quality of leads which helps to convert more.

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

Because it is less expensive than Salesforce or any other software and best is its quality of reports and managing data.
Good support.
Best application for managing the entire marketing and sales process. This campaign helps to generate the quality leads which helps for more conversion of sales.

Adobe Campaign Feature Ratings

7.7
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
7
Lead Management ()
Not Rated
10.0
Calendaring
10
Social Media Marketing ()
Not Rated
8.3
Dashboards
9
Standard reports
8
Custom reports
8
8.6
API
8
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
8

Comments

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