August 04, 2016
Adobe Campaign Review: "Dynamic and user friendly"
Usability
9
TrustRadius
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality like spend/financial management, workflow and asset management.
It also has strong analytics capabilities. It also offers strong integration with enterprise CRM systems.https://media.trustradius.com/product-logos/5r/Hs/WLT1ZQW6D8MC.PNGAdobeDynamic and user friendly2016-08-04T21:34:55.727ZAdobe Campaign is used by the marketing team as a campaign management tool for CRM activities, automated and ad hoc marketing communication aimed at both leads and the existing customer base. Email is the premiere channel for communicating with the customers, but we also send out printed material and SMSs.,The user interface is easy to navigate, even for beginners.
You don't need to know MySQL to set up workflows.
You can build personalized emails by using modules with contitions set by previous behaviours and interests.,It is not for SME, you must be an advanced marketer for the investment to pay off.
In Sweden consultants are hard to come by.
When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).,9,250,000 to 1 million,Both,Google Drive, Google Analytics, Adobe Photoshop, Hybris,Setting up and defining workflows is a simple task, even for beginners.
To schedule a campaign start is easy.
Creating waves to optimize sendout quantities can be done in several ways.,You cannot upload several pictures at once to the system.
Setting the correct end date may sometimes cause trouble.,9Emma AsplundNeolane - uniting the marketing world2013-10-30T21:46:14.095ZNeolane can be customized to suit your marketing organization - it can be as simple or complex as you choose, which allows you to be most effective.
Neolane provides a great automation tool for marketing leads. We were able to link it to Siebel On Demand fairly seamlessly, which allowed our leads to be passed to sales similar to our previous process without requiring any sales team training.
Neolane is secure within the application - it allows multiple role types, which allows you to control who can make modifications and who has access to certain information.,Neolane is not very user-friendly, especially when using it to store a marketing database and blast email campaigns. It took multiple training sessions for casual users to understand and be ready to use the tool.
The Neolane Leads module is not adequate for the extensive lead qualification we do. It was necessary for us to build a separate system and then link it back to Neolane.,Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.,9,8,locating a lead and marking qualified
sorting columns
uploading new data,setting up database structure
creating an audience list for email campaigns (especially one based on previous activity),7Kristen ConradNeolane Review2013-09-27T21:19:22.450ZEasily link live offers and variable information.
Direct mail and e-mail are more closely intertwined.,UI/UX Interface is very poor; Drop-down menus do not function well, many buttons are unintuitive, lack of quick-save features, cluttered and disorganized menus.
When using for e-mail, error messages are extremely vague - it rarely gives enough information to troubleshoot without seeking professional help; loading images is an extremely tedious process; lack of multi-selection load; overall experience is very buggy.
No Mac accessibility.
Unstable functionality, constant crashes and prompts random error messages that rarely explain the issue.
Email development contains too much back-end involvement. Knowing how to write javascript should not be a procedure in the e-mail building process. Implementing simple variable functionality should be done with a click of a button, NOT by writing javascript code manually.,Not sure.,7,6,10,5,E-mail development
E-mail deployment.
Variable content.,,Vendor implemented
Implemented in-house,8,Online training
In-person training
Self-taught,8,8,No. Training is required due to the outdated UI/UX. On modern day programs, it is much easier to pick up a new software and start learning with minimal training. However, Neolane has to overcome much of its UI/UX capabilities in order to be used with more ease.,10,5,7,7,Our offers and rewards program.Gibum Kang
Unspecified
Adobe Campaign
157 Ratings
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