Adobe Campaign review
Rating: 5 out of 10
January 20, 2025
Vetted Review
Verified User
2 years of experience
Overview
What is Adobe Campaign?
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Learn from top reviewers
Adobe Campaign review
we develop solutions using Adobe Campaign to help businesses with their marketing communications to end users. this can involve ETL, 3rd party integrations, email, sms, push, ...
Verified user
Employee
2 years of experienceAdobe Campaign - Power your campaigns and leverage and learn from the data
Adobe Campaign is a total game changer. It allows the organization to send personalized emails and messages that our customers are engaging even more with than before. Before,...
Verified user
Consultant
1 year of experienceComprehensive marketing automation tool
Personally I have been using and working on Adobe Campaign from last 5 years and it's the best tool in the market it terms of its ability to send emails , SMS , Push Notificat...
Enhancing Marketing Operations with Adobe Campaign.
At Dfox Tech, Adobe Campaign has been a game-changer in solving critical business problems and improving our marketing capabilities. With its automated campaign workflows, cro...
Verified user
Contributor
3 years of experienceStreamline email campaigns with Adobe Campaign and convert leads into deals.
I utilize Adobe Campaign to streamline my marketing and communication efforts, manage customer relationships, and enhance overall operational efficiency within my organization...
Aniket Goswami
Vice-President - Sales
Vice President- Residential Sales
Invest First Realty
2 years of experience
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Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
N/A
Unavailable
What is Adobe Campaign?
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
Product Demos
Adobe Campaign & WeChat Integration Demo - Leadstec
YouTube
Adobe Campaign: Tips and tricks to nail email marketing in 2018
YouTube
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Campaign?
| Adobe Campaign is a cross-channel marketing platform that enables organizations to orchestrate, launch, and measure personalized marketing campaigns at scale. With its workflow automation, integrated data management, and precise targeting capabilities, Adobe Campaign empowers marketing teams to deliver consistent, relevant, and data-driven experiences that increase engagement, loyalty, and ROI. Unified Customer Profile Adobe Campaign can build unified customer profiles from data gathered across all marketing channels. It brings all customer data together - from online and offline sources into one connected view. This helps marketers understand each customer better and use these insights to create personalized, multi-step campaigns based on real behaviors, preferences, and past interactions. Cross-Channel Campaign Workflows The platform is used to reach customers with campaigns across channels from a unified platform. Adobe Campaign can be used to launch, personalize, and optimize multi-channel campaigns at scale, so marketers can deliver consistent experiences, accelerate execution, and drive performance across email, SMS, push notifications, and direct mail. Data Management & Segmentation The software is used to create highly targeted audience segments from a data warehouse using virtually any variable in a customer profile. These audiences can be used in Adobe Campaign for personalized, multi-channel campaigns or shared across Adobe Experience Cloud solutions to drive more relevant customer experiences. Personalized Offers Adobe Campaign helps to deliver the right offer, every time, at enterprise scale. With Adobe Campaign, marketers can manage, deploy and analyze dynamic offers across campaigns using centralized tools, rule-based logic, offer simulation, and performance insights. Content Authoring & AI Assistant Adobe Campaign gives marketing teams the tools to author, personalize, and manage content across channels with speed, consistency, and flexibility. Users can generate copy, subject lines, imagery, and even full emails that align with a brand using the built-in AI Assistant for content generation. Dynamic Reporting & Measurement Built-in reports help to quickly analyze campaign performance, customer engagement, and financial outcomes. Any of the reporting template can be customized, or the user's own success metrics can be created based on the KPIs that matter the most to the business, with shareable reports to wider teams on an automated or recurring basis. Managed Cloud Services Adobe Campaign is architected for high performance, with cloud-native infrastructure that supports campaign execution at high scale. Organizations can deploy enterprise campaigns with confidence, even at peak volumes, and benefit from high availability, lower operational overhead, and reduced IT dependency. |
Adobe Campaign Features
- Supported: Segmentation and Audience Targeting tools
- Supported: Program, Activities, & Campaigns Organization
- Supported: Cross-Channel Orchestration Workflows
Adobe Campaign Integrations
- Oracle CRM On Demand
- Salesforce Sales Cloud
- Microsoft Dynamics 365
- Adobe Journey Optimizer
- Adobe Analytics
- Adobe Experience Manager
- Adobe Target
- Adobe Workfront
- Sinch
- Branch
- Adobe Experience Cloud triggers
- X (Twitter)
- Adobe Experience Cloud
- Moveable Ink
Adobe Campaign Competitors
Adobe Campaign Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
| Security |
Frequently Asked Questions
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Reviewers rate Usability highest, with a score of 5.2.
The most common users of Adobe Campaign are from Enterprises (1,001+ employees).
Comparisons
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