Adobe Campaign Reviews

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
271 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Do you work for this company? Learn how we help vendors

TrustRadius Top Rated for 2020

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Filtered By:

Reviews (1-12 of 12)

Companies can't remove reviews or game the system. Here's why.
October 15, 2020
Polivanio da Silva Camilo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

10
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Read Polivanio da Silva Camilo's full review
February 12, 2021
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

7
Adobe Campaign should try to focus on some designing features so definitely every user will love to use it more happily. Looking forward to seeing these changes soon if this review really matters. Or else we will keep switching between tabs often. So all the best to Adobe Campaign. Good luck.
Read this authenticated review
December 18, 2020
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

8
Adobe Campaign has helped solve a lot of marketing challenges by aiding customizability and automation. It could be priced a little better to be more usable for small businesses though.
Read this authenticated review
October 09, 2020
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

6
It is relatively easy to figure out if you have used any other Adobe product before, but if you have not, it is not as intuitive as possible. There are definitely some features that could be placed better and often you have to hop around a bit to find what you are looking for.
Read this authenticated review
October 07, 2020
Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

5
The interface is definitely a bit harder to learn at first which is why the usability score is lower. Once you get familiar with it, however, then it becomes much more usable. If you are familiar with other Adobe tools this definitely also helps to lessen the learning curve that exists.
Read this authenticated review
December 02, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

9
All in one solution to get suspects insights, maintenance of customer data and sending relevant information to the customer throughout the customer lifecycle. Increased ROI as customer are more satisfied and happy. Impressions left is very good. can send information which is tailored made to different customers at a go. The entire process is automatic.
Read this authenticated review
October 06, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Usability

9
Despite the bugs and slow customer service, the software is very good, I recommend it to many of my Marketing colleagues and related areas. The reports are very well prepared and the interface well built.
Read this authenticated review

Feature Scorecard Summary

WYSIWYG email editor (63)
8.6
Dynamic content (66)
8.3
Ability to test dynamic content (62)
8.2
Landing pages (58)
8.8
A/B testing (64)
8.8
Mobile optimization (61)
7.8
Email deliverability reporting (70)
8.4
List management (66)
8.1
Triggered drip sequences (60)
7.9
Lead nurturing (6)
7.1
Lead scoring and grading (5)
7.3
Data quality management (6)
6.3
Automated sales alerts and tasks (5)
6.0
Calendaring (60)
8.1
Event/webinar marketing (6)
7.4
Social sharing and campaigns (4)
8.0
Social profile integration (4)
7.7
Dashboards (66)
8.2
Standard reports (65)
8.5
Custom reports (64)
8.0
API (56)
7.3
Role-based workflow & approvals (61)
8.1
Customizability (62)
7.7
Integration with Salesforce.com (43)
8.1
Integration with Microsoft Dynamics CRM (35)
7.3
Integration with SugarCRM (6)
6.5

What is Adobe Campaign?

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Adobe Campaign Features

Email & Online Marketing Features

Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences

Campaign Management Features

Has featureCalendaring

Reporting & Analytics Features

Has featureDashboards
Has featureStandard reports
Has featureCustom reports

Platform & Infrastructure Features

Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Additional Features
Has featureSegmentation and Audience Targeting tools
Has featureProgram, Activities, & Campaigns Organization
Has featureCross-Channel Orchestration Workflows

Adobe Campaign Integrations

Oracle CRM On Demand, Salesforce.com, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)

Adobe Campaign Competitors

Allocadia, Oracle CX Marketing (formerly Oracle Marketing Cloud), HCL Unica, LeadLife, Pardot, Aprimo, Acoustic Campaign (formerly IBM Watson Campaign Automation)

Adobe Campaign Technical Details

Operating Systems: Unspecified
Mobile Application:No