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Adobe Campaign Reviews

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238 Ratings
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Score 7.9 out of 100
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Reviews (1-4 of 4)

Anonymous | TrustRadius Reviewer
September 11, 2019

Powerful, yet difficult tool

Verified User
Score 5 out of 10
Vetted Review
Verified User
Review Source

Support Rating

1
Overall support of Adobe Campaign is subpar. I enter tickets that if are not P1 just sit there for weeks. I usually have to raise any issues to my account success rep before they look good.

Priority 1 issues do get looked at immediately.
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Anonymous | TrustRadius Reviewer
April 29, 2015

Neolane a great product in the right hands

Verified User
Score 5 out of 10
Vetted Review
Verified User
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Support Rating

7
I would say that generally the knowledge of the support team we work with is good, great even.
I can't say that they seem to be very interested or involved in trying to make the product work best for us.
They do what needs to be done, and they do it well - but not really going the extra mile.

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Adobe Campaign Scorecard Summary

Likelihood to Recommend (238)
7.9
Likelihood to Renew (5)
8.4
Usability (3)
9.0
Availability (1)
7.0
Performance (1)
7.0
Support Rating (4)
3.0
In-Person Training (1)
8.0
Online Training (1)
8.0
Implementation Rating (1)
8.0

Feature Scorecard Summary

WYSIWYG email editor (54)
8.4
Dynamic content (57)
8.5
Ability to test dynamic content (53)
8.3
Landing pages (49)
8.8
A/B testing (55)
8.7
Mobile optimization (52)
7.7
Email deliverability reporting (55)
8.6
List management (57)
8.1
Triggered drip sequences (51)
7.8
Lead nurturing (6)
7.1
Lead scoring and grading (5)
7.3
Data quality management (6)
6.3
Automated sales alerts and tasks (5)
6.0
Calendaring (51)
7.9
Event/webinar marketing (6)
7.4
Social sharing and campaigns (4)
8.0
Social profile integration (4)
7.7
Dashboards (57)
8.1
Standard reports (56)
8.6
Custom reports (55)
8.0
API (47)
6.9
Role-based workflow & approvals (52)
8.0
Customizability (53)
7.5
Integration with Salesforce.com (35)
7.9
Integration with Microsoft Dynamics CRM (27)
7.1
Integration with SugarCRM (6)
6.5

About Adobe Campaign

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Categories:  Cross-Channel Campaign Management,  Marketing Resource Management,  Real-Time Interaction Management,  Marketing Automation

Adobe Campaign Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability reporting
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Does not have featureLead nurturing
Does not have featureLead scoring and grading
Does not have featureData quality management
Does not have featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM
Additional Features
Has featureSegmentation and Audience Targeting tools
Has featureProgram, Activities, & Campaigns Organization
Has featureCross-Channel Orchestration Workflows

Adobe Campaign Integrations

Oracle CRM On Demand, Salesforce.com, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)

Adobe Campaign Competitors

Allocadia, Oracle Eloqua, HCL Unica, LeadLife, Pardot, Aprimo, Acoustic Campaign (formerly IBM Watson Campaign Automation)

Adobe Campaign Technical Details

Operating Systems: Unspecified
Mobile Application:No