TrustRadius
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality like spend/financial management, workflow and asset management.
It also has strong analytics capabilities. It also offers strong integration with enterprise CRM systems.https://media.trustradius.com/product-logos/5r/Hs/WLT1ZQW6D8MC.PNGAdobeNearly Perfect Marketing Automation Tool2019-04-30T15:38:08.733ZOur company works on four verticals: Risk, Assurance, Standards, and Property. Adobe Campaign is used in the three portfolios for end-to-end campaigns for creating awareness, demand generation, contact acquisition, and retention. We are using it as an email marketing tool on a daily basis and recently started using the SMS feature to reach out to more probable customers. Most of our marketing managers are from a non-tech background and the way Adobe Campaign works fills the tech gap.,Workflow interface is excellent. Complex SQL queries are seamlessly executed by non-technical users.
Audience targeting based on business parametres. Email tracking and delivery performance measurement.
3rd party integrations via external accounts.
Database access and extension capability.
End to end campaign management.,Steep learning curve. Meager learning materials. Very difficult for the first time users.
Helpful support but response time can be improved. The slack channel is present for other Adobe products but not available for adobe campaign.
Bugs fixes need to be done(e.g, SMS bugs prior to v7).
Absence of in-house inbox/email rendering to check the UI rendered for different email clients.,8,Adobe Campaign has helped our organization in getting leads and process/filter them based on our lead scoring algorithm. It helped us in managing the recipient profiles and conditionally target them for sending marketing emails/SMS. It helped us in hosting our marketing contents like PDF, images etc and integrate them into our post-form fillup events. This tool helped us to conform to the GDPR guidelines and also help us manage a blacklist where our opt-outs are excluded from further communications based on their preference of opt-outs. Most of our activities are scheduled and automated which is made possible by this tool.,Mailchimp,Email
SMS
Direct Mail,Both,Not applicable.,No,6,There is one particular support person I was working with and I mentioned to her about the other-ticket ignored status. She took it up and provided me the solution even though she was not assigned to the ticket. She is very responsive and quite knowledgable as she provides accurate solutions which are hard to get from some of the other support staffs.Imranul MazumderPowerful, yet difficult tool2019-07-30T14:34:13.158ZAdobe Campaign is being used mostly for email marketing and lead generation.,Powerful tool that supports high levels of customization
Sending emails
Complicated workflows,Have had a lot of support issues.
Not easy to use. The interface is very difficult.
Requires a full time front end developer to get the most out of it.,2,Marketo, Pardot, Mailchimp and Constant Contact,Email,B2B,Adobe Analytics: Yes, sending campaign data.
AEM: No
Target: No,50,1,1Verified UserNeolane Review2013-09-27T21:19:22.450ZEasily link live offers and variable information.
Direct mail and e-mail are more closely intertwined.,UI/UX Interface is very poor; Drop-down menus do not function well, many buttons are unintuitive, lack of quick-save features, cluttered and disorganized menus.
When using for e-mail, error messages are extremely vague - it rarely gives enough information to troubleshoot without seeking professional help; loading images is an extremely tedious process; lack of multi-selection load; overall experience is very buggy.
No Mac accessibility.
Unstable functionality, constant crashes and prompts random error messages that rarely explain the issue.
Email development contains too much back-end involvement. Knowing how to write javascript should not be a procedure in the e-mail building process. Implementing simple variable functionality should be done with a click of a button, NOT by writing javascript code manually.,Not sure.,7,6,10,5,E-mail development
E-mail deployment.
Variable content.,,Vendor implemented
Implemented in-house,8,Online training
In-person training
Self-taught,8,8,No. Training is required due to the outdated UI/UX. On modern day programs, it is much easier to pick up a new software and start learning with minimal training. However, Neolane has to overcome much of its UI/UX capabilities in order to be used with more ease.,10,5,7,7,Our offers and rewards program.Gibum KangNeolane a great product in the right hands2014-03-21T23:03:33.612ZNeolane is being used to send our paid advertisement emails and our own email campaigns. It is in use by our marketing team and our business teams. We switched from Experian, to Neolane due to the better re-targeting ability that Neolane offered us, and a better integration with our own and partner databases,Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
Analytics: Neolane provides a vast amount of data,User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
Debugging: the information given is not always enough and contact with Neolane support needs to be made
Resource management: the software in general (the client and the server side) are a tad resource heavy,5,We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good),CheetahMail,8,9,4,Email
Sms
Social,Able to link all distribution channels together
Re-targeting on a very precise level,Change management was minimal,Yes,7,YesVerified User
Unspecified
Adobe Campaign
183 Ratings
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