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Adobe Campaign

Adobe Campaign
Formerly Neolane

Overview

What is Adobe Campaign?

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Adobe Campaign?

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Adobe Campaign & WeChat Integration Demo - Leadstec

YouTube

Adobe Campaign: Tips and tricks to nail email marketing in 2018

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

3.8
Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

6.7
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

6.3
Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.9
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

5.5
Avg 7.3

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

5.9
Avg 7.4
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Product Details

What is Adobe Campaign?

With Adobe Campaign rich customer data can be used to create, coordinate, and deliver dynamic campaigns — through email, mobile, and offline channels. Adobe Campaign supports central workflow management, personalized email marketing, customer data management, and managed cloud services.

Adobe Campaign Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM

Additional Features

  • Supported: Segmentation and Audience Targeting tools
  • Supported: Program, Activities, & Campaigns Organization
  • Supported: Cross-Channel Orchestration Workflows

Adobe Campaign Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Security

Frequently Asked Questions

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Oracle Marketing, HCL Unica, and LeadLife are common alternatives for Adobe Campaign.

Reviewers rate Customizability highest, with a score of 9.

The most common users of Adobe Campaign are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 43)

Adobe Campaign review

Rating: 5 out of 10
January 20, 2025
Vetted Review
Verified User
Adobe Campaign
2 years of experience

Comprehensive marketing automation tool

Rating: 10 out of 10
August 02, 2023
GG
Vetted Review
Verified User
Adobe Campaign
6 years of experience
It offers features like planning, scheduling, A/B testing etc. I can also design customer journeys and automate marketing workflows. I can engage customers and improve my conversion ratio.

Enhancing Marketing Operations with Adobe Campaign.

Rating: 9 out of 10
July 18, 2023
Vetted Review
Verified User
Adobe Campaign
3 years of experience
The product demonstrates outstanding performance in its intended functionality and delivers excellent results. It consistently meets or exceeds expectations and provides significant value to users.
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