Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality like spend/financial management, workflow and asset management. It also has strong analytics capabilities. It also offers strong integration with enterprise CRM systems. Perfect Marketing Automation ToolOur company works on four verticals: Risk, Assurance, Standards, and Property. Adobe Campaign is used in the three portfolios for end-to-end campaigns for creating awareness, demand generation, contact acquisition, and retention. We are using it as an email marketing tool on a daily basis and recently started using the SMS feature to reach out to more probable customers. Most of our marketing managers are from a non-tech background and the way Adobe Campaign works fills the tech gap.,Workflow interface is excellent. Complex SQL queries are seamlessly executed by non-technical users. Audience targeting based on business parametres. Email tracking and delivery performance measurement. 3rd party integrations via external accounts. Database access and extension capability. End to end campaign management.,Steep learning curve. Meager learning materials. Very difficult for the first time users. Helpful support but response time can be improved. The slack channel is present for other Adobe products but not available for adobe campaign. Bugs fixes need to be done(e.g, SMS bugs prior to v7). Absence of in-house inbox/email rendering to check the UI rendered for different email clients.,8,Adobe Campaign has helped our organization in getting leads and process/filter them based on our lead scoring algorithm. It helped us in managing the recipient profiles and conditionally target them for sending marketing emails/SMS. It helped us in hosting our marketing contents like PDF, images etc and integrate them into our post-form fillup events. This tool helped us to conform to the GDPR guidelines and also help us manage a blacklist where our opt-outs are excluded from further communications based on their preference of opt-outs. Most of our activities are scheduled and automated which is made possible by this tool.,Mailchimp,Email SMS Direct Mail,Both,Not applicable.,No,6,There is one particular support person I was working with and I mentioned to her about the other-ticket ignored status. She took it up and provided me the solution even though she was not assigned to the ticket. She is very responsive and quite knowledgable as she provides accurate solutions which are hard to get from some of the other support staffs.Powerful, yet difficult toolAdobe Campaign is being used mostly for email marketing and lead generation.,Powerful tool that supports high levels of customization Sending emails Complicated workflows,Have had a lot of support issues. Not easy to use. The interface is very difficult. Requires a full time front end developer to get the most out of it.,2,Marketo, Pardot, Mailchimp and Constant Contact,Email,B2B,Adobe Analytics: Yes, sending campaign data. AEM: No Target: No,50,1,1Neolane ReviewEasily link live offers and variable information. Direct mail and e-mail are more closely intertwined.,UI/UX Interface is very poor; Drop-down menus do not function well, many buttons are unintuitive, lack of quick-save features, cluttered and disorganized menus. When using for e-mail, error messages are extremely vague - it rarely gives enough information to troubleshoot without seeking professional help; loading images is an extremely tedious process; lack of multi-selection load; overall experience is very buggy. No Mac accessibility. Unstable functionality, constant crashes and prompts random error messages that rarely explain the issue. Email development contains too much back-end involvement. Knowing how to write javascript should not be a procedure in the e-mail building process. Implementing simple variable functionality should be done with a click of a button, NOT by writing javascript code manually.,Not sure.,7,6,10,5,E-mail development E-mail deployment. Variable content.,,Vendor implemented Implemented in-house,8,Online training In-person training Self-taught,8,8,No. Training is required due to the outdated UI/UX. On modern day programs, it is much easier to pick up a new software and start learning with minimal training. However, Neolane has to overcome much of its UI/UX capabilities in order to be used with more ease.,10,5,7,7,Our offers and rewards program.Neolane a great product in the right handsNeolane is being used to send our paid advertisement emails and our own email campaigns. It is in use by our marketing team and our business teams. We switched from Experian, to Neolane due to the better re-targeting ability that Neolane offered us, and a better integration with our own and partner databases,Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs. Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc. Analytics: Neolane provides a vast amount of data,User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive Debugging: the information given is not always enough and contact with Neolane support needs to be made Resource management: the software in general (the client and the server side) are a tad resource heavy,5,We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff. Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good),CheetahMail,8,9,4,Email Sms Social,Able to link all distribution channels together Re-targeting on a very precise level,Change management was minimal,Yes,7,Yes
Adobe Campaign
183 Ratings
Score 7.8 out of 101
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Adobe Campaign Reviews

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Adobe Campaign
183 Ratings
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Score 7.8 out of 101

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July 30, 2019

Powerful, yet difficult tool

Score 2 out of 10
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Overall support of Adobe Campaign is subpar. I enter tickets that if are not P1 just sit there for weeks. I usually have to raise any issues to my account success rep before they look good.

Priority 1 issues do get looked at immediately.
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April 29, 2015

Neolane a great product in the right hands

Score 5 out of 10
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I would say that generally the knowledge of the support team we work with is good, great even.
I can't say that they seem to be very interested or involved in trying to make the product work best for us.
They do what needs to be done, and they do it well - but not really going the extra mile.

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Feature Scorecard Summary

WYSIWYG email editor (40)
Dynamic content (42)
Ability to test dynamic content (39)
Landing pages (37)
A/B testing (40)
Mobile optimization (37)
Email deliverability (40)
List management (42)
Triggered drip sequences (37)
Lead nurturing (6)
Lead scoring and grading (5)
Data quality management (6)
Automated sales alerts and tasks (5)
Calendaring (37)
Event/webinar marketing (6)
Social sharing and campaigns (4)
Social profile integration (4)
Dashboards (42)
Standard reports (41)
Custom reports (40)
API (33)
Role-based workflow & approvals (37)
Customizability (38)
Integration with (24)
Integration with Microsoft Dynamics CRM (18)
Integration with SugarCRM (6)

About Adobe Campaign

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality like spend/financial management, workflow and asset management. It also has strong analytics capabilities. It also offers strong integration with enterprise CRM systems.

Adobe Campaign Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Does not have featureLead nurturing
Does not have featureLead scoring and grading
Does not have featureData quality management
Does not have featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Does not have featureEvent/webinar marketing
Social Media Marketing Features
Does not have featureSocial sharing and campaigns
Does not have featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with
Has featureIntegration with Microsoft Dynamics CRM
Does not have featureIntegration with SugarCRM
Additional Features
Has featureSegmentation and Audience Targeting tools
Has featureProgram, Activities, & Campaigns Organization
Has featureCross-Channel Orchestration Workflows

Adobe Campaign Integrations

Oracle CRM On Demand,, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM)

Adobe Campaign Competitors

Adobe Campaign Technical Details

Operating Systems: Unspecified
Mobile Application:No